BY ANDREI LUCIAN · 2025

24 Lessons After 2 Years Of Creating Content

Two years ago I posted every day and saw almost no growth. Today content drives my entire business. These are the lessons that moved me from posting with no plan to a system that makes money.

  • I posted every day
  • But nothing worked
  • Here's what I learned

Creating content is not hard. But you need to do it the right way. Most people make the same mistakes. I made them too. After two years, I learned what works and what doesn't. Think of these lessons like a pyramid. Goals are at the top. Habits are at the bottom. When one part is weak, everything falls apart.

This article will show you the most important lessons I learned. Each lesson has simple steps you can follow. You don't need to be an expert. You just need to follow these steps.

Goals
↓
Mentors
↓
Skills
↓
Habits
↓
Actions
The creator pyramid: goals → mentors → skills → habits → actions.

Lesson #1: Goals Drive Every Creative Season

Every three months, I pick one thing that matters most. It could be growing my email list. It could be selling more offers. It could be working with brands. When I pick a goal, I make all my content about that goal.

Before I did this, I posted about everything. I had no clear goal. My content was all over the place. Nothing worked. Then I learned to pick one goal and focus on it. When you have a clear goal, you know what to post about.

Here's how it works. If your goal is to grow your email list, every post should help with that. If your goal is to sell more, every post should help with that. When your goal changes, your content changes too.

  • Pick one goal every three months - Focus on one thing
  • Make all content about that goal - Everything should help
  • Track your progress - See if it's working
  • Change goals when needed - But finish one first
  • Don't try to do everything - That doesn't work

Remember: Posting without a goal is like driving without a map. You might get somewhere, but it takes too long. Pick a goal and make all your content about it.

Lesson #2: Borrow Brains Before You Borrow Tools

The fastest way to get better is to learn from people who already did it. I used to buy tools and courses. But tools don't teach you strategy. People do. When I hired mentors, I learned faster.

Think of it like this. If you want to learn to cook, you don't just buy a fancy pan. You learn from a chef. The same is true for content. Tools help, but people teach you what to do.

Find people who solved the problem you have right now. Don't find people who solved it years ago. Find people who just solved it. They remember what worked. They can tell you exactly what to do.

  • Find mentors who just succeeded - They remember what worked
  • Ask them to review your work - Get honest feedback
  • Learn strategy before tools - Tools don't replace thinking
  • Find people who will be honest - You need real feedback
  • Invest in learning - It's worth the money

Remember: Tools make you faster. But strategy makes you successful. Learn from people first. Then use tools to make it easier.

Lesson #3: Skills Compound When You Teach

I didn't get better at writing by just reading. I got better by teaching. When you teach something, you have to understand it first. Teaching forces you to be clear. And clarity creates authority.

Think of it like this. If you can't explain it simply, you don't understand it well enough. When you teach, you have to break things down. This makes you better at what you do.

I started teaching my frameworks. I wrote about my experiments. I shared what worked and what didn't. The more I taught, the better I got. People started seeing me as an expert.

  • Teach what you know - Share your frameworks
  • Write about your experiments - Show what you tried
  • Share what worked - Help others learn
  • Share what didn't work - Help others avoid mistakes
  • Break things down simply - If you can't explain it, you don't know it

Remember: Teaching is the best way to learn. When you teach, you get better. And people see you as an expert. Start teaching what you know today.

Lesson #4: Habits Beat Hustle

Writing for three hours twice a week is better than writing for sixteen hours once a month. Small habits work better than big bursts. When you have habits, you keep going even when you don't feel like it.

Think of it like exercise. Working out for 30 minutes every day is better than working out for 5 hours once a week. The same is true for content. Small, regular habits beat big, rare efforts.

I used to wait for motivation. I would write a lot one day, then nothing for weeks. This didn't work. Now I write for a few hours twice a week. I do it even when I don't feel like it. This works much better.

  • Create small habits - Do a little bit often
  • Schedule your writing time - Put it on your calendar
  • Don't wait for motivation - Just do it
  • Start small - You can do more later
  • Be consistent - Do it every week

Remember: Small habits beat big hustle. Write for a few hours twice a week. Do it even when you don't feel like it. Consistency is more important than motivation.

Lesson #5: Actions Need A Feedback Loop

Post, see what works, then do more of that. Without feedback, you're just guessing. You need to know what works and what doesn't. Then you can do more of what works.

Think of it like this. If you don't know what works, you keep doing random things. But if you track what works, you can do more of it. This is how you get better.

I started tracking my posts. I tagged them by topic. I watched the numbers. I kept a list of what worked and what didn't. Now I know what to post about. I know what my audience likes.

  • Track your posts - See what gets views
  • Tag posts by topic - Know what works
  • Watch the numbers - See what people like
  • Keep a list - Write down what worked
  • Do more of what works - Repeat success

Remember: Without feedback, you're guessing. Track what works. Do more of that. Stop doing what doesn't work. This is how you get better.

Post Content
↓
Check Numbers
↓
Do More of What Works
This is the feedback loop that helps you improve.

These are the most important lessons I learned in two years of creating content. Each lesson has simple steps you can follow. You don't need to do everything at once. Start with one lesson. Master it. Then move to the next one.

Remember: Getting good at content takes time. But if you follow these lessons, you will get better. Start with clear goals. Learn from mentors. Teach what you know. Build small habits. Track what works. Do this consistently, and you will succeed.

Content mastery is not about one big win. It's about stacking small wins. Use these lessons to build your system. Keep going. You will get there.

— Andrei

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I'm a writer and brand advisor helping creators and founders build authority-powered businesses. I talk about writing, personal growth, and making one-person companies feel inevitable.